Website redesign process for C&F Store Perfume

Syahidina Alif
Visit Live
Open Menus

About Client

C&F is the leading perfumery and beauty chain in Indonesia with approximately 150 stores nationwide.

C&F brings a curated range of beauty products including Fragrances, Skincare, Makeup, and Body Care.

Objectives

C&F already had a website to sell their products that had been running for several years. However, the C&F team wanted to update the look of the website and add some new features.

They wanted to change the appearance of the website to be more clean, organized, and add whitespace. And also seamless transaction flow.

Role

I’m here as a UI/UX Designer. During this project, I work with several roles in a team:

  • C&F Marketing and Technical team
  • Design team
  • Front end developer team
  • Backend developer team
  • QA(Quality assurance) team

Design Process


  1. Define & Collect Informations
    (Kickoff meeting, Gathering requirements and references)
  2. Brainstorm & Analyze
    (Ideation, Wireframing)
  3. Develop
    (High-Fidelity design)
  4. Feedback
    (Present ideas on weekly meeting with client)

Solutions

User Persona
Wireframe
Design alternatives 1
Design alternatives 2
Design alternatives
Style guide
Homepage
Product Page
Shopping Cart Page
Checkout Page
Profile Page
Other Page