Website redesign process for Prima Freshmart

Syahidina Alif
Visit Live
Open Menus

About Client

Prima Freshmart is one of the largest animal feed companies in Indonesia that sell high-quality fresh chicken, and frozen food.

Objectives

Prima Freshmart already had a website to sell their products. However, the Prima Freshmart team wanted to:

  • Recampaign the Prima Freshmart brand with new format/model
  • To access new channel that is untouched
  • Provide new experience for customer in shopping for kitchen needs
  • Create an attractive and informative interface

Role

I’m here as a UI/UX Designer. During this project, I work with several roles in a team:

  • Prima Freshmart Technical team
  • Design team
  • Front end developer team
  • Backend developer team
  • QA(Quality assurance) team

I was responsible to design the interface of the website based on their requirements.

Design Process

Define & Collect Informations
(Kickoff meeting, Gathering requirements and references)

Brainstorm & Analyze
(Ideation, Site Overview, Create Alternatives Site Mockup)

Develop
(High-Fidelity design)

Feedback
(Present ideas on weekly meeting with client)

Site Overview

Site Overview
Benchmarking
Design Alternative 1
Design Alternative 2
Login Page
Homepage
Product Page
Shopping Cart Page
Profile Page
Others Page